Work History

Mar 2000 - Present

Media & Marketing Consulting

TPG Business Services

Helping growth mode companies maximize their marketing impact with both traditional and digital marketing planning and implementation.

Jul 2015 - Present

Director of Marketing

Global Data Vault

Brand development through strategic planning, digital media management, engaging sales meetings, and event planning.

Jun 2006 - Present

Licensed Real Estate Agent


Aug 2008 - Dec 2013

Business Broker – Intermediary

Gateway Mergers & Acquisitions

Market for sale and facilitate the transfer of medium-sized business ownership from seller to buyer.

Jan 2000 - Dec 2008

Business Broker – Intermediary (CBI)

TPG Business Services

Determining company market value parameters, confidentially marketing businesses for sale, finding buyers, and facilitate transactions through to closing.

Oct 1999 - Nov 2000

Marketing Communications Manager


Managed the marketing and advertising for PageNet, including internal communications throughout the merger with Arch Wireless.

1996 - 2000

Marketing Communications Manager

Milltronics, Inc

Developed manufacturer rep programs to create promotional materials, agency relations, communications programs to our partners and editorial communities.

1992 - 1996

Public Relations Associate

Pennington Biomedical Research Center

Developed first recruiting and retention programs for clinical trials, media relations, publishing constituent communications.



Masters of Marketing, Business

Louisiana State University (LSU)


Masters in Mass Communications

Louisiana State University (LSU)

Manship Fellow Recipient


BS Journalism, News Writing & Editing

Ohio University

Alpha Gamma Delta Sorority

About Trista

Trista has been in professional marketing and communications since 1991 working for big-brain companies in biomedical research, process instrumentation manufacturing, and telecommunications. From 2000 – 2012, she served as an intermediary in the mergers and acquisitions field, helping business owners with the ownership transition of their companies. Since “retiring” from the broker world, she runs a boutique digital marketing agency providing website design and management, and digital content for growth-mode small to medium-sized companies.

As founder and editor of the Dallas Lifestyle blog, MommyUpgrade, (established 2010), Trista entertains busy moms, providing inspiration through reviews and how to’s for DIY projects, food, and family-friendly actives. With a pension for pugs and chandeliers, Trista’s no holds barred stories of her experience with Pampered Chef freezer meals and pediatric dietitians are laugh-out-loud worthy. She enjoys working with major brands such as PetSmart, Michaels Stores, Reliant, and Chevy, among others.

Trista is President Emeritus for the DFW American Marketing Association and currently serves on the advisory board for Wilson McLain Plumbing Company. She is the founder of a national crafting group and also serves as a Girl Scout Leader and has previously spent several seasons as a Destination Imagination Team Manager.

She is married to an incredibly smart executive and LSU-obsessed football fan, has one very sporty tweenage daughter, and three dogs all named after Cajun favorites, and all 3 keep Roombas in business. She and her family live in Las Colinas, Texas.



Virginia Cook Realtors

I highly recommend Trista with her attention to detail, follow through and is knowledgeable, dependable and a consummate professional in her business.


Private Business Owner

Trista is an outstanding business broker who worked with us through numerous potential buyers and a successful final outcome. I would not hesitate to refer her to any business buyer or seller in the DFW area. Her attention to detail was unsurpassed and her response to our many questions and concerns was timely.


The Marketing Chef

Trista led my client's executive team through a magnificent LinkedIn training session. They began with varying social media proficiency & differing levels of profile completion. By the end, their profiles were elevated and crafted around specific keywords. The session was comprehensive, revealing and completely hands-on. I would highly recommend commissioning Trista to lead any organization that is serious about sharpening their LinkedIn to become an effective marketing and prospecting tool.